Outbound Intelligence for Agencies

Find the right decision makers — and only message the ones that matter.

Kuration helps outbound agencies build highly targeted lead lists from real-world and online signals, then score and prioritize accounts so your team focuses on prospects that are actually relevant.

Most outbound fails because teams message everyone.

Kuration helps you message the right few.

The problem

Outbound agencies struggle with:

Generic lead lists pulled from stale databases
Too many contacts, not enough signal
Low reply rates and burned domains
Manual research that doesn't scale
Clients asking: "Why are you emailing these accounts?"

What Kuration does

Kuration is an AI research + scoring engine for outbound.

We help agencies:

identify the right accounts
find the right decision makers
score leads based on relevance and intent
send fewer, more relevant messages

How it works

1

Discover accounts (from real signals)

Find companies based on:

event participation
hiring activity
market expansion
competitor activity
custom ICP logic

Sources include:

• event websites
• job boards
• company pages
• PDFs, directories, reports
• maps & real-world listings
2

Find the right decision makers

Kuration automatically identifies who to contact, based on company context:

CEO / Founder (early-stage)
Head of Marketing / Growth
Partnerships / BizDev
Sales / RevOps
Event / Field Marketing (when relevant)

Each lead includes:

• role & seniority
• LinkedIn profile
• verified email (when available)
• phone number (when available)
3

Score & filter before outreach

(this is your key differentiator)

AI Lead Scoring Agent

Before you send a single email, Kuration scores leads based on:

ICP fit
recent activity
relevance to the campaign
custom rules you define

You choose to:

email only top 10–20%
suppress low-relevance leads
segment by score or signal

Result: higher reply rates, fewer emails, happier clients.

What agencies get

Campaign-ready lead lists
Scored & prioritized contacts
CSV / Sheets / CRM exports
Clear rationale for why each lead is included
Repeatable workflows across clients

No dashboards your team won't use.
Just lists your SDRs can act on.

Example use cases

B2B SaaS outbound

Find companies:

  • • exhibiting at relevant events
  • • hiring for specific roles
  • • expanding into new regions

Score leads → email only high-fit accounts.

Event-led outbound

  • • Pull sponsor lists from competitor events
  • • Identify decision makers
  • • Score by sponsorship history and relevance

Niche vertical outbound

• Real estate
• Logistics
• Manufacturing
• Fintech
• Healthtech
• Anywhere offline activity signals intent

Why agencies choose Kuration

Compared to databases:

  • • fresher data
  • • real-world signals
  • • explainable targeting

Compared to manual research:

  • • 10× faster
  • • scalable across clients
  • • consistent quality

Compared to generic lead tools:

  • • scoring before sending
  • • fewer emails, better results
  • • positioning agencies as strategic, not spammy

Who this is for

Outbound agencies
SDR-as-a-service teams
Growth consultancies
RevOps agencies
GTM operators managing multiple clients

Build smarter outbound lists in minutes

Use real-world signals and AI scoring to send fewer, better emails.

Start free
No credit card required